VGCO FUJI 400H
Introducing VGCO Fuji 400H
Price: $30
Fujifilm discontinued 400H in 2021. They couldn't source the raw materials anymore. For photographers who built their entire aesthetic around it, that was genuinely bad news. There is no replacement. Nothing else does what 400H did.
What made it special was specific: a soft, airy palette with pastel greens and blues that sat in a color space no other film occupied. Magenta in the highlights that somehow coexisted with a coolness that shouldn't have worked but did. Skin tones that felt luminous without being warm. It was a complicated film to love, and photographers loved it fiercely.
This was the hardest preset we've ever made. Our first attempt at recreating a Fujifilm stock, and 400H was not a forgiving place to start. We shot dozens of frozen rolls (expired between 2021 and 2023), chasing that palette through every lighting condition we could find. The development process involved uncertainty, compromise, dead ends, and a lot of hours. Whatever Fuji was going through to source this look, we went through it in ones and zeros.
What came out the other side is a preset pack that captures the character of 400H as faithfully as we know how. The softness, the greens, the complicated highlights. The feeling that your photo was shot on something that no longer exists.
Includes the preset, modifiers, and a user guide. Works with any camera system.
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Lightroom & Capture One:
Daylight WB
Expired Color
Faded
Grain+
HC (High Contrast)
Highlights - Restored
Highlights - Warm
Push
Soft Blues
Two additional modifiers are included in Lightroom only:
Auto Geometry
Denoise
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This product is an instant download. You’ll receive the version you purchase in your email immediately after you complete the checkout process.
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All digital purchases are final. If you have any issues with your download, contact support.
Lightroom Classic, Cloud, & Mobile
Fujifilm discontinued 400H in 2021. They couldn't source the raw materials anymore. For photographers who built their entire aesthetic around it, that was genuinely bad news. There is no replacement. Nothing else does what 400H did.
What made it special was specific: a soft, airy palette with pastel greens and blues that sat in a color space no other film occupied. Magenta in the highlights that somehow coexisted with a coolness that shouldn't have worked but did. Skin tones that felt luminous without being warm. It was a complicated film to love, and photographers loved it fiercely.
This was the hardest preset we've ever made. Our first attempt at recreating a Fujifilm stock, and 400H was not a forgiving place to start. We shot dozens of frozen rolls (expired between 2021 and 2023), chasing that palette through every lighting condition we could find. The development process involved uncertainty, compromise, dead ends, and a lot of hours. Whatever Fuji was going through to source this look, we went through it in ones and zeros.
What came out the other side is a preset pack that captures the character of 400H as faithfully as we know how. The softness, the greens, the complicated highlights. The feeling that your photo was shot on something that no longer exists.
Includes the preset, modifiers, and a user guide. Works with any camera system.
Capture One 22+
Fujifilm discontinued 400H in 2021. They couldn't source the raw materials anymore. For photographers who built their entire aesthetic around it, that was genuinely bad news. There is no replacement. Nothing else does what 400H did.
What made it special was specific: a soft, airy palette with pastel greens and blues that sat in a color space no other film occupied. Magenta in the highlights that somehow coexisted with a coolness that shouldn't have worked but did. Skin tones that felt luminous without being warm. It was a complicated film to love, and photographers loved it fiercely.
This was the hardest preset we've ever made. Our first attempt at recreating a Fujifilm stock, and 400H was not a forgiving place to start. We shot dozens of frozen rolls (expired between 2021 and 2023), chasing that palette through every lighting condition we could find. The development process involved uncertainty, compromise, dead ends, and a lot of hours. Whatever Fuji was going through to source this look, we went through it in ones and zeros.
What came out the other side is a preset pack that captures the character of 400H as faithfully as we know how. The softness, the greens, the complicated highlights. The feeling that your photo was shot on something that no longer exists.
Includes the preset, modifiers, and a user guide. Works with any camera system.
RAW DNG
VGP Fuji 400H
Fuji 400H Film
RAW DNG
VGP Fuji 400H
Fuji 400H Film
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