VGCO FUJI 400H

Introducing VGCO Fuji 400H

Price: $30

Fujifilm discontinued 400H in 2021. They couldn't source the raw materials anymore. For photographers who built their entire aesthetic around it, that was genuinely bad news. There is no replacement. Nothing else does what 400H did.

What made it special was specific: a soft, airy palette with pastel greens and blues that sat in a color space no other film occupied. Magenta in the highlights that somehow coexisted with a coolness that shouldn't have worked but did. Skin tones that felt luminous without being warm. It was a complicated film to love, and photographers loved it fiercely.

This was the hardest preset we've ever made. Our first attempt at recreating a Fujifilm stock, and 400H was not a forgiving place to start. We shot dozens of frozen rolls (expired between 2021 and 2023), chasing that palette through every lighting condition we could find. The development process involved uncertainty, compromise, dead ends, and a lot of hours. Whatever Fuji was going through to source this look, we went through it in ones and zeros.

What came out the other side is a preset pack that captures the character of 400H as faithfully as we know how. The softness, the greens, the complicated highlights. The feeling that your photo was shot on something that no longer exists.

Includes the preset, modifiers, and a user guide. Works with any camera system.

  • Lightroom & Capture One:

    • Daylight WB

    • Expired Color

    • Faded

    • Grain+

    • HC (High Contrast)

    • Highlights - Restored

    • Highlights - Warm

    • Push

    • Soft Blues

    Two additional modifiers are included in Lightroom only:

    • Auto Geometry  ‍

    • Denoise

  • This product is an instant download. You’ll receive the version you purchase in your email immediately after you complete the checkout process.

  • All digital purchases are final. If you have any issues with your download, contact support.

Lightroom Classic, Cloud, & Mobile

VGCO Fuji 400H for Lightroom
VGCO Fuji 400H for Lightroom
$30.00

Fujifilm discontinued 400H in 2021. They couldn't source the raw materials anymore. For photographers who built their entire aesthetic around it, that was genuinely bad news. There is no replacement. Nothing else does what 400H did.

What made it special was specific: a soft, airy palette with pastel greens and blues that sat in a color space no other film occupied. Magenta in the highlights that somehow coexisted with a coolness that shouldn't have worked but did. Skin tones that felt luminous without being warm. It was a complicated film to love, and photographers loved it fiercely.

This was the hardest preset we've ever made. Our first attempt at recreating a Fujifilm stock, and 400H was not a forgiving place to start. We shot dozens of frozen rolls (expired between 2021 and 2023), chasing that palette through every lighting condition we could find. The development process involved uncertainty, compromise, dead ends, and a lot of hours. Whatever Fuji was going through to source this look, we went through it in ones and zeros.

What came out the other side is a preset pack that captures the character of 400H as faithfully as we know how. The softness, the greens, the complicated highlights. The feeling that your photo was shot on something that no longer exists.

Includes the preset, modifiers, and a user guide. Works with any camera system.

Capture One 22+

VGCO Fuji 400H for Capture One
VGCO Fuji 400H for Capture One
$30.00

Fujifilm discontinued 400H in 2021. They couldn't source the raw materials anymore. For photographers who built their entire aesthetic around it, that was genuinely bad news. There is no replacement. Nothing else does what 400H did.

What made it special was specific: a soft, airy palette with pastel greens and blues that sat in a color space no other film occupied. Magenta in the highlights that somehow coexisted with a coolness that shouldn't have worked but did. Skin tones that felt luminous without being warm. It was a complicated film to love, and photographers loved it fiercely.

This was the hardest preset we've ever made. Our first attempt at recreating a Fujifilm stock, and 400H was not a forgiving place to start. We shot dozens of frozen rolls (expired between 2021 and 2023), chasing that palette through every lighting condition we could find. The development process involved uncertainty, compromise, dead ends, and a lot of hours. Whatever Fuji was going through to source this look, we went through it in ones and zeros.

What came out the other side is a preset pack that captures the character of 400H as faithfully as we know how. The softness, the greens, the complicated highlights. The feeling that your photo was shot on something that no longer exists.

Includes the preset, modifiers, and a user guide. Works with any camera system.

Small collection of vintage camera and film items on a wooden outdoor table. Includes color checker, Kodal Vericolor film, Balsam Fir incense, a blue guitar effects pedal, and a small figurine of a man with dark hair.

RAW DNG

Assorted camera and film items, a miniature figurine, and an electric guitar pedal placed on a wooden outdoor table.

VGP Fuji 400H

A wooden table outdoors holds a film color calibration chart, a box of Kodak Vericolor film, a small figurine of a person, a box of Balsam Fir incense, and a blue digital effects pedal.

Fuji 400H Film

A Genesis grill with various objects placed on top, including a small bobblehead figure, a blue Boss chorus pedal, a color calibration card, a black and white color checker, a pack of Balsam Fir incense sticks, and a box of Velveeta cheese.

RAW DNG

A Genesis grill with a blue Boss chorus guitar pedal, a Pop! vinyl figure, a color calibration chart, a film color reference card, and a pack of Woodbine Balsam Fir cigarettes on top of it.

VGP Fuji 400H

Collection of vintage photography and film equipment including a film enlarger, color calibration charts, a BOSS Chorus effects pedal, a funko pop figure, and banana-flavored candy, all arranged on a metal table.

Fuji 400H Film

A white two-story house with a mural of a red heart and a person with a floppy hat painted on its side, located in a vast grassy field under a blue sky with scattered clouds.
Green shrubbery with small orange berries and a single white flower centered in the foliage.
A road sign with an orange background and a white camera icon, situated by a highway in a mountainous landscape with clear blue skies.
A rural dirt road running through a grassy field with an old mailbox mounted on a post. On top of the mailbox is a small metal figurine of a dog with the number 616 on its side. A wooden fence runs along the side of the road.
Delta airplane parked on the tarmac with boarding stairs and airport equipment, mountains in the background under a blue sky with clouds.
A couple sitting on a grassy hill overlooking a cityscape with tall buildings and a clear sky.
An abandoned bedroom with peeling wallpaper, an old metal bed frame, a wooden cabinet with a safe on top, and a small table with a bowl. Clothes hang on the wall beside a window.
A rural house with a white picket fence, surrounded by large trees, with a row of metal mailboxes on a stand in the front beside a gravel road.
A woman with tattoos wearing sunglasses and a black swimsuit sitting inside a yellow and white inflatable ring in a clear lake with mountains and trees in the background.
A rural landscape with a dirt path running alongside a railroad track, green grass and trees on both sides, and a red water tower in the distance.
A covered wagon with white canvas cover and red wooden wheels on grass next to a two-story house with porch, set in a rural landscape during sunset.
A mountain landscape with green forested hills, a small creek in the foreground, and a clear blue sky.
Woman with tattoos relaxing on an orange and white inflatable ring in clear shallow water.
Old rusty car body and motorcycle overgrown with plants in a backyard junkyard.
Side view of a black SUV driving through a rural area at sunset, with a person visible inside, looking out the window.

SEE IT IN ACTION

Wooden outdoor table with assorted items including a color calibration card, film box labeled Vericolor III, a small character figurine, a box of Balsam Fir, and a blue guitar effects pedal.
A Genesis barbecue grill with various items on top, including a turquoise Boss chorus pedal, a small figurine, a color calibration card, a black and white calibration card, a broken green and white cardboard box, and a yellow and red packaged item.
Assorted film and music equipment and a small figurine on a wooden table outdoors.
A Weber Genesis gas grill with various items on its side shelf, including a blue Boss Chorus effects pedal, a Funko Pop figure, a color calibration card, a color checker chart, a box of Balsam Fir matches, and a box of Vicks VapoRub.
A small, light green church with a metal roof, surrounded by trees and bushes, with mountains in the background under a clear blue sky.
A light blue house with a dark roof and a white steeple in a rural area, with tall grass and trees in the foreground, mountains in the background, and a clear blue sky.
Scenic view of a winding river flowing through a mountainous landscape with rugged hills, sparse vegetation, and snow-capped peaks in the distance at dawn or dusk.
A woman with tattoos wearing a black swimsuit standing in a lake, holding sunglasses, with a lake, mountains, and trees in the background.
A woman with tattoos wearing a black swimsuit and sunglasses standing in a body of water with a yellow and white life ring around her waist, surrounded by mountains and trees under a clear blue sky.
A scenic mountain landscape with rugged hills and a winding river in the valley. Snow-capped peaks are visible in the background, with some steam rising from geothermal features near the water.
Green shrubbery with small orange and red berries and a white flower
Green bushes with small white and orange flowers.

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A woman with long hair in a white dress crouches on a tree branch in a forest at sunset, touching her foot.

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Three men wearing cowboy hats and casual clothing in a rodeo arena, sitting on a horse and talking, with fencing around them.

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