App Privacy Policy

Effective Date: April 1, 2023 Last Updated: May 23, 2026

Very Good Co. is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your information when you visit our website (shopverygood.com), make a purchase, or use the Very Good Camera iOS app.

Information We Collect

We collect only what is necessary to provide our services:

  • Email address — when you sign up for our mailing list through our website or the Very Good Camera app.

  • Personal information — name, billing/shipping address, phone number, and payment details when you make a purchase on our website.

  • Technical information — IP address, browser type, device type, and browsing behavior on our website.

The Very Good Camera app collects only your email address if you choose to sign up for updates. No other data is collected, stored, or transmitted by the app.

How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders.

  • Send you updates, product announcements, and promotional emails (only if you opt in).

  • Improve our website, app, and services.

Third-Party Service Providers

We use the following trusted third-party services to operate our business. Each has its own privacy policy governing how they handle your data:

  • Kit (formerly ConvertKit) — email marketing and subscriber management. Your email address is stored and processed by Kit when you sign up for our mailing list. kit.com/privacy

  • Stripe — payment processing. We do not store your payment details; they are handled directly by Stripe. stripe.com/privacy

  • Squarespace — website hosting and e-commerce. squarespace.com/privacy

We do not sell or rent your personal information to any third party.

Data Retention

We retain your email address for as long as you remain subscribed to our mailing list. You may unsubscribe at any time using the link in any email we send, and your data will be removed from our active list. Purchase records are retained as required by applicable tax and accounting laws.

Children's Privacy

Our website and app are not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with their information, please contact us and we will promptly delete it.

Your Rights

You have the right to:

  • Access, update, or delete your personal information.

  • Opt out of marketing communications at any time by clicking "unsubscribe" in any email or contacting us directly.

  • Request details on how your data is used by contacting us at the link below.

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete it, and the right to opt out of its sale (we do not sell personal information).

If you are located in the European Economic Area, you have rights under the General Data Protection Regulation (GDPR), including the right to access, rectify, and erase your data. Our legal basis for processing your email address is consent, which you may withdraw at any time.

Cookies and Tracking

Our website uses cookies to enhance your browsing experience and analyze website traffic. You can adjust your browser settings to disable cookies, though this may affect site functionality. The Very Good Camera app does not use cookies or tracking technologies.

Data Security

We take appropriate measures to protect your data, including:

  • SSL encryption for all website transactions.

  • Limiting access to your data to authorized personnel only.

  • Regularly updating our systems to prevent unauthorized access.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date.

Contact Us

If you have questions or concerns about this Privacy Policy, please contact us.